AlwaysOn Names Specific Media as OnMedia Top 100 Winner

Fastest-growing online advertising network recognized for game-changing strategies in advertising

IRVINE, CA -- January 24, 2008 -- Specific Media, the fastest-growing online advertising network, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Specific Media was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Specific Media and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEOs from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Currently the fastest-growing advertising network among the top ten, Specific Media has grown 55 percent since last February, according to recent comScore industry rankings. Today, its network reaches more than 140 million U.S. consumers monthly for a total reach of 77 percent. The company's broad network and powerful targeting technologies - including demographic, behavioral, geographic and contextual - have attracted more than one third of Fortune 500 companies, including seven of the top 10. For these clients, Specific Media delivers a superior ROI and eliminates wasted impressions.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at www.alwayson.goingon.com

"We are honored to be recognized by OnMedia for our contributions to the advertising industry," said Tim Vanderhook, CEO and co-founder of Specific Media. "This award further validates the value our cutting-edge targeting technologies deliver for brand advertisers as well as the benefits targeted advertising offers to consumers. Specific Media aims, with this award recognition and the help of our recent $100 million Series B funding, to further solidify our leadership position in the competitive online advertising space and become the independent network of choice for brand advertisers."

About Specific Media

Specific Media, one of the advertising industry's fastest-growing interactive media companies, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 140 million U.S. monthly unique users and includes more than 450 premier brands such as ABC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.